How Nature Can Support Your Business Development

If we've learned anything over the last year, we've seen first hand how, when humans get out of the way, Nature can flourish. Did you notice how, when given the chance to slow down, the Earth began to regenerate and heal? You can do the same.

Ayurveda is the ancient sister science of Yoga. In Sanskrit, Ayurveda means “life knowledge.” Ayurveda teaches us how to connect with the natural world in order to live a happier, healthier life. While most people think about food and digestion when they think about Ayurveda, it can also be a helpful tool for overall wellness — including work/life balance. You can harness the energies of Nature to help you find success in your career and business!⁠

Ayurveda describes three constitutional energies (doshas) present all around us:⁠

Kapha - the Reflective Energy⁠ Pitta - the Active Energy⁠

Vata - the Creative Energy⁠

It is no surprise, then, that each of these doshas can naturally support our professional practices. Here are a few ways these three energies can manifest themselves.

Time of Day

Certain times of day correspond to each of the doshas and can, therefore, support us in different projects and activities.

6am-10am, 6pm-10pm: KAPHA TIME

During Kapha time, the energy is slower and more downward moving. Ayurveda encourages us to wake before Kapha time and then use those early morning hours to start our day slowly and intentionally.

Use this time to do things like follow an easy morning routine. Try things like:

  • Make yourself a warm cup of citrus water (lemon or lime)

  • Take a short walk around the block to clear your mind

  • Do quiet work that requires diligence, like data collection

10am-2pm, 10pm-2am: PITTA TIME

Pitta is fast, outward moving energy. You will have the most motivation during Pitta time — use it to your advantage! Ever notice that you get anxiety about your to-do list in the middle of the night? That’s probably because you’re awake during Pitta time!

Try things like:

  • Take all your meetings from 10am-2pm

  • Work on a project that requires more motivation or grit

  • Eat your biggest meal! Your digestive system is most active at noon

2pm-6pm, 2am-6am: VATA TIME

Vata is quick, upward moving energy. Vata is extremely creative so use this time to work on things that require an outside-the-box mentality.

Try things like:

  • Create your social media graphics

  • Content batching

  • Brainstorming or mind-mapping new business ideas

Natural Development Cycles

We all have natural cycles of creation, execution, and reflection — whether we’re working on a corporate marketing team or creating a sales strategy for our own business. You can lean into the doshas to help you make this process more fluid, too!

When starting something new, lean into the creative energy of Vata to get your juices flowing and to move through stagnation.⁠ Have a dance party to loosen up and tap into your creativity! If that doesn’t feel good, try listening to classical music while you’re working on a new idea.

Once you've decided on a plan, harness Pitta to get it off the ground!⁠ Use time blocking to find time to focus on what needs to get done next. Pitta people Know someone like that on your team? I bet they’d be the perfect person to lead your next project.

When you've reached the end of a launch, use the energy of Kapha to reflect and rest.⁠ Sip on a yummy cup of tea and journal about the experience so that you can learn what to do and not do next time. Ask your team to reflect and bring their thoughts to a recap meeting.

In all the training I've participated in and led about Ayurveda, it is fascinating to me that so many people say they already naturally lean into these energies. So many of us have never heard of Ayurveda, yet we instinctively choose to live our lives in harmony with its practices. Have you ever done anything like this naturally without realizing it was linked to Ayurveda?


This piece was written and contributed by:

Meaghan Dunham

Marketing Coach

Meaghan is a Marketing Coach, currently living in Charlotte, NC. With a background in teaching and over 5 years of experience in corporate marketing, she decided to use her skills to develop marketing materials and resources that new business owners could ACTUALLY use. Her attention to detail and crazy work ethic help her transform not only the success of a business, but the mindset of the person running that business. She’ll be your biggest cheerleader, your accountability coach, and your business strategist. | @meaghan.m.dunham



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