How Entrepreneurs Can Effect Change in Local Communities
I'm sure you saw that Jeff Bezos launched himself into outer space a few weeks ago (who could have missed that rocket? 🚀). But today, I want to talk about the real hero of the Amazon story: MacKenzie Scott. Why? Simply put, I think she offers a really great glimpse into what it really means to be a leader. MacKenzie now owns 4% of Amazon and has a net-worth of over $50 billion USD. But instead of shooting herself into space, you know what she's doing with that money? She's giving it away.
Which got me thinking: What would it look like if people actually started investing in their communities? We talk about systemic change all the time, but that can feel paralyzing. What if, instead, we talked about change in a more tangible, actionable way. We can't all be MacKenzie Scott, but we can all do something to make our communities a better, safer place for everyone.
How to Create Change in Your Own Community as an Entrepreneur
Sponsor a local event or fundraiser by donating through your business. Are there any local non-profits or organizations that are raising money for your local community? For example, events like 5k runs, fundraising dinners, and other community events are always looking for sponsors. You don’t have to be a large corporation to make a donation for events like this!
Give a portion of your company's monthly profit to a local organization that is making real change in your community. This is something I’ve enacted in my own business. Each month, I donate a set amount of money to a different local organization that’s doing good work in my community. I ask for recommendations from friends and then vet the organizations to make sure they are aligned with my values. You can decide to donate a set amount or a percentage of your overall profits. It’s up to you!
Organize a volunteer day during the week with a few of your peers. This is a fun one that I haven’t implemented yet, but I’m looking forward to! If you’re an entrepreneur, chances are you have a more flexible schedule than someone working 9-5. Check to see if there are any local organizations that need volunteer support during the week. They’ll most likely be extremely grateful, as they may not typically receive as much support during those hours.
Shout-out community organizations that you have relationships with on social media + tell your followers why you work with them. If you cannot donate monetarily, you can always support local community organizations by sharing their information on social media. Know a good organization that’s making a difference in your local community? Share their story on your social media channel and encourage your followers to follow and engage with them!
Use your platform as a business owner to direct local legislative change by signing petitions, attending council meetings, sitting on leadership boards, etc. Recently, I was asked to sign a petition for redistricting for local elections in my area. On the petition, it asked what business or organization I was representing—and I realized I could sign the petition on my own company’s behalf! As a business owner, you have a lot more power than you realize. Learn about the causes that you feel passionate about and use your position of leadership to push for the change you want to see.
As an entrepreneur—whether you like it or not—you are a leader. How can you step into that leadership role with confidence? What can you do to effect change in your community?
This piece was written and contributed by:
Meaghan is a Marketing Coach, currently living in Charlotte, NC. With a background in teaching and over 5 years of experience in corporate marketing, she decided to use her skills to develop marketing materials and resources that new business owners could ACTUALLY use. Her attention to detail and crazy work ethic help her transform not only the success of a business, but the mindset of the person running that business. She’ll be your biggest cheerleader, your accountability coach, and your business strategist.